Tomorrow Elephant

Dale Keiger provides some more insight on the Moleskine phenomenon.

Moles need skins too:

I’d love to deny any susceptibility to the allure of tools that convey the false promise of investing their user with greater talent, or greater cool. But who am I fooling? I work on Macintosh computers not only because they’re designed so well and have a superior operating system. I work on Macs because they’re the computer of designers and artists and photographers and other people who wear black clothing. I like moleskine notebooks because they’re well made. But that isn’t the point. The point is that Bruce Chatwin used them, something Modo and Modo, their manufacturer, markets shamelessly.